By eastlondonprinter12 
In today’s digital world, some people may think that printed marketing is old-fashioned. But that’s not true. In fact, A4 flyers and leaflets are still one of the easiest and most effective ways to reach your customers — especially when you’re targeting local people or want something to hand out in person.
At East London Printer, we help businesses create eye-catching, high-quality flyers and leaflets that get results. If you’ve never used A4 flyers before or want to improve your current ones, this blog will help you understand the basics — and why they still work so well.
What Are A4 Flyers and Leaflets?
Flyers and leaflets are printed sheets of paper used to promote something — a service, an event, a sale, a new product, or a business. The term A4 refers to the size (210mm x 297mm), which is the same as standard printer paper.
They’re popular because A4 gives you plenty of space to share your message, include a few nice photos, and still keep things clear and easy to read.
What’s the Difference Between a Flyer and a Leaflet?
People often mix up these two words, but here’s a simple way to remember:
- Flyer: Usually single-sided or double-sided, flat, and used for brief messages.
- Leaflet: Can be folded into two, three, or more sections — often used for more detailed information, like menus or price lists.
At East London Printer, we design and print both flyers and leaflets, so no matter what kind you need, we’ve got you covered.
Why Should You Use A4 Flyers and Leaflets?
Here are some simple reasons why businesses still love them:
1. Easy to Distribute
You can hand them out on the street, post them through doors, place them in shops or cafés, or include them in packaging. You can reach people directly — no internet needed.
2. Budget-Friendly
Flyers are affordable to design and print. Even if you’re a small business or just starting out, you can print in bulk without spending a lot.
3. Great for Local Marketing
If your goal is to attract nearby customers, flyers and leaflets are the best tool. You can target specific areas with ease.
4. Gives People Something to Hold
Unlike digital ads that disappear quickly, a flyer is something people can hold, keep, and look at again.
5. Quick to Make
If you need something fast for an event or promotion, flyers can be printed in just a day or two.
What to Include in a Great A4 Flyer
Creating a good flyer isn’t hard — just follow a few easy tips:
- Headline: Make it big and clear. It should say exactly what the flyer is about.
- Message: Keep your words simple and to the point. Use short sentences and easy words.
- Photos or Graphics: Use good quality images to make the flyer more attractive.
- Contact Info: Always include your phone number, email, website, or social media.
- Call to Action: Tell the reader what to do next — visit your shop, call you, attend an event, or buy now.
Where to Use A4 Flyers and Leaflets
Flyers and leaflets are perfect for:
- Shops and retail businesses – Promote special offers or new stock
- Cafés and takeaways – Share your menu or delivery options
- Events and parties – Send invitations or event info
- Salons and clinics – Show services and price lists
- Charities and community groups – Share messages or raise awareness
- Schools and tuition centres – Promote classes or programs
No matter your industry, an A4 flyer can work for you.
Why Print With East London Printer?
We’re proud to be a trusted local printer serving customers across East London and the UK. Here’s why people choose us:
✅ High-quality printing with sharp images and bold colours
✅ Various paper types – matte, glossy, silk, or uncoated
✅ Single or double-sided options
✅ Folded or flat leaflets available
✅ Design support if you need help
✅ Fast turnaround times – urgent jobs welcome!
✅ Friendly, expert service
Why A4 Size Is Ideal
The A4 size is popular for a reason. It gives you:
- Enough room to include all important information
- A professional look when well designed
- Easy handling — fits in mailboxes, folders, and bags
- Printing flexibility — available in many finishes and paper weights
Whether you’re making a special offer or just spreading the word about your service, A4 lets you say what you need to say without feeling cramped.
Benefits of Using A4 Flyers and Leaflets
💡 Easy to Understand
People are more likely to read a printed flyer than scroll through a long email. A well-designed flyer gives clear, direct information in seconds.
💸 Budget Friendly
Printing A4 flyers is one of the most cost-effective marketing options. You can reach many people without breaking your budget.
🛍️ Great for Promotions
Want to announce a sale, a new product, or a service launch? Flyers are perfect for special deals and time-limited offers.
📬 Perfect for Local Areas
If you want to grow your local customer base, nothing beats handing out or posting flyers directly in your area.
🖨️ Customisable Design
You can make your flyer match your brand with custom colours, logos, fonts, and images.
Ideas for Using A4 Flyers and Leaflets
Here are some great ways to use them:
- 📅 Event promotion – concerts, exhibitions, open days
- 🛒 Sales announcements – discounts, clearance sales
- 🏠 Property listings – real estate flyers with photos
- 🍽️ Menus for takeaways – food menus and delivery info
- 🧴 Beauty & salon services – price lists and offers
- 🎓 School or tuition classes – information about courses
The best part? A4 flyers can work for almost any business.
What Should Your Flyer Include?
Creating a flyer doesn’t have to be difficult. Just make sure it has:
- ✅ A clear headline (e.g., “50% Off This Weekend!”)
- ✅ Your business name and logo
- ✅ A strong call to action (e.g., “Call us today!” or “Visit our website”)
- ✅ Contact details: phone, email, website
- ✅ A short message — easy to read and understand
- ✅ Eye-catching colours or images
Keep it simple. Too much information can confuse the reader.
Why Print With East London Printer?
We know that first impressions count. That’s why we focus on quality printing that makes your brand stand out.
Here’s what we offer:
✅ High-resolution printing for sharp images
✅ Wide choice of paper – from basic to premium stock
✅ Gloss, matte, or silk finishes
✅ Folded or flat leaflet options
✅ Fast turnaround – even same-day service available
✅ Local service in East London
✅ Help with layout and design if needed
No job is too small or too big. Whether you need 50 or 5,000 flyers, we’ll get it done on time and to the highest standards.
Ready to Print Your Flyers?
We know how important it is to make a great first impression. With our A4 flyers and leaflets, you can do exactly that — easily, affordably, and professionally.
📍 Visit us online: https://eastlondonprinter.co.uk
📧 Email us: hello@eastlondonprinter.co.uk
📞 Call us: +44 (0)20 7041 9649 for a fast response
Let’s get your message printed the right way — with East London Printer.