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Ever feel like you’re banging your head against a brick wall, desperately trying to make your business grow? I’ve been there. As an entrepreneur, I’ve seen it all—the highs, the lows, the moments when you just want to throw in the towel. But, let me tell you this: the typical advice that says, “just hustle harder” doesn’t always work. You need something more—something gutsy, something bold.

I’m Nathan Baws, and my entrepreneurial journey has been a rollercoaster ride. From scraping together health shops with barely a buck to walking on the Shark Tank stage, I’ve learned a thing or two about what truly moves the needle. In this blog, I’m sharing 10 unorthodox strategies that helped me and countless others skyrocket our businesses.

This isn’t your average marketing fluff. These are raw, real-life strategies that I’ve used to disrupt the norm and drive explosive growth—without the usual “textbook” advice. So, if you’re ready to shake things up and get ahead of the curve, let’s dive into these unorthodox marketing strategies that’ll get your game on track.

1. Guerrilla Marketing: Bold, Cheap, and Effective

Forget the traditional advertising spend. Guerilla marketing is where the magic happens—no big budgets, just creativity and a little bit of audacity. It’s about doing something unexpected that gets people talking. I once projected a giant logo of a new product on the side of a building. The cost? A projector rental for a couple of bucks. The buzz? Through the roof! Local news outlets picked it up, and social media went wild. That’s guerrilla marketing in action—cheap, bold, and guaranteed to grab attention.

As a digital marketing expert, I’ve watched guerrilla stunts like this get far more traction than a paid ad ever could. The key is to think outside the box and create a memorable experience that gets people talking.

2. Organic Growth Through Social Media: Keep It Real

Social media’s not just for selfies. If used right, it can be a powerful tool for business growth. But here’s the kicker: it’s all about authenticity. Forget posting just your shiny wins—share the mess, the mistakes, the stuff that makes you human. When I started posting raw rants about business screw-ups, my following doubled within weeks.

Engage with your followers—respond to their comments, ask questions, and build relationships. It’s not about trying to sell, it’s about being real and creating a community. As a digital marketing expert, I’ve seen how organic posts can outperform paid ads when they strike the right chord of authenticity. People love following businesses that feel real, not just like another ad in their feed.

3. Strategic Partnerships: Two Heads Are Better Than One

When you find the right business partner, it’s like having a cheat code to success. Strategic partnerships allow you to tap into someone else’s audience without spending a cent. I teamed up with a local gym to promote my health snacks. We had overlapping audiences, and it worked wonders. Both of us grew our follower base and attracted new customers.

The key is to find partners who align with your values and bring something new to the table. As a digital marketing expert, I’ve seen partnerships like these turbocharge growth—without draining the budget. It’s about building relationships that create mutual benefits.

4. Content Marketing: Give Value First, Sell Later

Content marketing is a long-term game. It’s not about pushing sales—it’s about offering real value. Whether it’s blogs, podcasts, or videos, your goal should be to share useful, insightful content that resonates. I started writing blog posts about the startup mistakes I’d made. It wasn’t glamorous, but it was honest. People appreciated the transparency. They started trusting me—and eventually, they bought into what I was offering.

The best content doesn’t just sell—it educates, entertains, or inspires. As a digital marketing expert, I’ve seen time and again that the most successful brands are the ones that prioritise teaching over pitching. It takes time to build a loyal following, but when you nail it, the results are massive.

If you want to take a leaf from my playbook, Nathan Baws-style, focus less on the sell and more on the story. The trust you build today turns into revenue tomorrow.

5. Embrace Failure: Your Best Teacher

I’ve had my fair share of failures. In fact, I once launched a health drink that bombed so badly I still cringe when I think about it. But instead of giving up, I used it as a learning experience. What went wrong? Was it the product, the timing, or the audience? I dissected the failure, learned from it, and came back stronger.

Failure isn’t something to fear—it’s your best teacher. It provides insight and sharpens your approach. As a digital marketing expert, I’ve seen countless entrepreneurs bounce back from what seemed like massive failures, only to turn them into major wins. Keep learning from your mistakes, and you’ll get better with each step.

6. Grit and Perseverance: Keep Going When Everyone Else Gives Up

Grit is what separates the dreamers from the doers. It’s that stubborn, “never say die” attitude that gets you through the tough times. I’ve gone through months of no sales, but instead of quitting, I focused on tiny goals—celebrating the little wins. That perseverance kept me going, even when things seemed impossible.

As a digital marketing expert, I’ve watched grit turn struggling businesses into powerhouses. When the road gets tough, it’s the grit that keeps you going. It’s the thing that pushes you through when everyone else is ready to give up.

7. Stay Positive: A Growth-Oriented Mindset Wins Every Time

The way you approach challenges is critical. A positive mindset doesn’t just help you stay grounded—it also helps you see opportunities where others see obstacles. I’ve learned to start each day by listing three things I’m grateful for. It sets a positive tone for the day, no matter what’s coming my way.

When you have a growth mindset, setbacks become lessons, not dead ends. As a digital marketing expert, I’ve seen positivity help me, and my clients, through some of the toughest moments. It’s all about keeping your head up and finding solutions, even when things aren’t going your way.

8. Bootstrapping: Building a Business on a Shoestring Budget

Starting with nothing? Been there, done that. Bootstrapping is all about using what you’ve got and turning it into something bigger. I ran my first business on fumes, pouring every dollar back into the business. I used free tools, hustled hard, and networked like mad. It’s not glamorous, but it works.

As a digital marketing expert, I’ve used bootstrapped methods to build campaigns that exploded without spending a dime. With creativity and determination, you can grow a business from the ground up—even when your wallet’s thin.

9. Innovation: Break the Rules to Stand Out

Innovation is the key to staying ahead of the competition. Ditch the old “that’s how it’s always been done” mentality. I’ve run ads in reverse order just to see what would happen—and it worked! Don’t be afraid to try unconventional ideas and experiment with the unexpected. It’s often the crazy ideas that lead to massive success.

As a digital marketing expert, I’ve learned that true innovation comes from breaking the rules. Keep pushing boundaries, and you’ll create something fresh that people can’t ignore.

10. Negotiation and Persuasion: Master the Art of Getting What You Want

Negotiation is an art. Whether you’re closing a deal with a supplier or landing a new client, it’s all about understanding the other person’s needs and finding a win-win solution. I’ve closed deals by showing that I’m the real deal, not just pushing for a quick yes.

As a digital marketing expert, I’ve used persuasion techniques to seal deals and build strong relationships. It’s about being authentic, understanding your counterpart, and using the right words to drive the conversation. Mastering negotiation is key to growing your business and building partnerships that last.

Conclusion

Entrepreneurship is a wild ride, but it’s also one of the most rewarding journeys you can take. These 10 unorthodox marketing strategies—from guerrilla marketing to mastering persuasion—have helped me build businesses that stand out in a crowded market. By embracing failure, developing grit, and focusing on what truly works, you can achieve explosive growth without the fluff.

As a digital marketing expert, I’ve seen these strategies work time and time again. Want to take your business to the next level? Whether through one-on-one consulting or hearing me speak at an event, I can help you put these strategies into action. Let’s make it happen.

FAQs

1. How do I scale my startup with limited resources? Start small, use what you’ve got, and leverage free tools and organic marketing. Bootstrapping and networking will be your best friends.

2. What mindset shifts are essential for business growth? Embrace failure as a learning opportunity, and stay positive. Don’t quit after a setback; instead, focus on growth and resilience.

3. How can I attract and retain top talent? Create a supportive, growth-oriented environment where your team feels valued. Pay fairly and give them the space to shine.

4. What are some effective zero-cost marketing strategies? Guerrilla marketing, organic social media posts, and building partnerships with like-minded brands. These all offer incredible returns without any upfront cost.

5. How do I build a strong brand? Be clear about your values and identity. Consistency across every touchpoint—from social media to your website—is key to building a loyal following.

6. How important is innovation in entrepreneurship? Innovation is essential to stay competitive. If you keep doing what everyone else is doing, you’ll get left behind. Think outside the box.

Read Also: How to Implement Geographical Engine Optimization: A Comprehensive Guide

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